Press releases online are not the press releases of the future- but the present! I consider myself somewhat of a seasoned vet when it comes to writing press releases as I have had many a’ internship throughout my LONG college career. By the time I finish my MA this August I will have spent combined years of my life working for free- can I get a woop woop!

However, all of this free labor has not been without reward. I have spent hours upon hours crafting brilliantly clever press releases only to have them returned to me covered in red ink and demanding to be re-written. I now feel pretty confident in my ability to write a solid press release that at the very least gets the job done- but wait now you are telling me I have to learn a whole new way of doing press releases….

Well, the good news is online press releases or social media releases online (whatever you prefer to call them) aren’t that difficult to do and can be super efficient and super effective (two things crucial to a gal trying to make it in the big bad world of PR). These online press releases do more than the average press release. They also have the ability to provide tags or links within the copy. The benefit of this is you can actually drive your audience to your website when they are reading your release. Press releases become much more dynamic this way.

These online gold-mines of information also can provide a conversational like quality in them. You can answer the questions of your audience and they can also interact with one another REMEMBER when your customers become your brand ambassadors it is one of the greatest forms of advertising!

So for those of you who are like me and are used to writing press releases the old-fashioned way -GET OVER IT! Online press releases are here to stay and can take your business, your event, your product to a much wider audience!